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JCT Associates LtdBusiness writing and
consultancy -
JCT Associates LtdYour business
and brand in writing -
JCT Associates LtdSpecialist
communications
advice
I help business people communicate their passion for their businesses and brands effectively. After all, letting customers know about your products and services is critical for any business. Yet juggling competing priorities and trying to find enough hours in a day to promote your business can be tricky. The series of blog posts remains just an idea. The white paper you were planning never gets written. And there’s always something more important than spring cleaning your website.
Take control of your time and focus on what’s important.
Get quality materials and advice faster whilst also freeing yourself up to do other things.
Get clear, concise, consistent writing that enhances your business and brand.
Leave the frustration of endless drafts and do-overs behind.
I’m an experienced business writer who understands the payment industry, your customers and your products. And I love bringing order to wordy chaos. Your technical experts may not be marketing-savvy. Your marketers may not be industry experts. And neither great at writing B2B. I’m someone with writing skills. Someone who can translate technical data into customer-facing benefits. And someone who can set your materials in the wider context of industry trends, your strategy and key messages.
More than 10 years’ in-house writing experience.
On budget. On brief. On time. Every time.
Your one-stop-shop for writing skills, B2B marketing and comms knowledge.
The human antidote to automated customer service.
More than 10 years’ in-house writing experience.
A six-week temping job turned into a varied 15-year career with an international card payment scheme.
My readers were typically business professionals in more than 35 countries.
Besides writing, I’ve baked more than 60 varieties of cake.
More than £1,300 raised over three years in charity bake sales.
Whether it’s writing original material, modifying existing text to improve its impact, or providing specialist communications advice, I can help. My services fall into two main categories: copywriting and consultancy.
Brochures, factsheets or sales decks.
Inform customers about your company and/or its products or services. And persuade them to buy.
Customer newsletters, editorial, press releases or media backgrounders.
Keep in touch with your customers and build your reputation as a trusted expert with regular communication and announcements.
White papers and thought leadership.
Build and enhance your profile by helping readers to understand an issue, solve a problem or make a decision. Or present new, strategic thinking.
Data sheets, case studies or infographics.
Sell but less overtly by warming up prospects, countering objections and answering common questions about the features and benefits of your product, service or brand.
Manuals, guides and procedure docs.
Explain how to with everything from hints, tips and step-by-step advice to technical material.
Web content, blogs, video, speeches…
Not categorised elsewhere but still important if you’re selling via a website, exhibiting at a trade fair or speaking in public.
Determines what you want to say, to whom and why. And devise a plan to make it happen.
Audits your competitors’ marketing collateral, web and social media presence to identify opportunities.
Establishes the must-air messages for your business by product, service or at an organisation level.
Analyses what materials you have, how they are performing and any gaps.
Captures your business, brand and values in writing to give your communications the right kind of impact.
Identifies suppliers for animation, video production, web and print design.