Whether it’s writing original material, modifying existing text to improve its impact, or providing specialist communications advice, I can help. My services fall into two main categories: copywriting and consultancy.
Copywriting
SALES
Brochures, factsheets or sales decks. Inform customers about your company and/or its products or services. And persuade them to buy.
News
Customer newsletters, editorial, press releases or media backgrounders. Keep in touch with your customers and build your reputation as a trusted expert with regular communication and announcements.
POSITIONING
White papers and thought leadership. Build and enhance your profile by helping readers to understand an issue, solve a problem or make a decision. Or present new, strategic thinking.
Support
Data sheets, case studies or infographics. Sell but less overtly by warming up prospects, countering objections and answering common questions about the features and benefits of your product, service or brand.
INSTRUCTIONAL
Manuals, guides and procedure docs.
Explain how to with everything from hints, tips and step-by-step advice to technical material.
MISCELLANEOUS
Web content, blogs, video, speeches…
Not categorised elsewhere but still important if you’re selling via a website, exhibiting at a trade fair or speaking in public.
Consultancy
COMMUNICATION STRATEGY & OBJECTIVES
Determines what you want to say, to whom and why. And devise a plan to make it happen.
COMPETITOR ANALYSIS
Audits your competitors’ marketing collateral, web and social media presence to identify opportunities.
KEY MESSAGES
Establishes the must-air messages for your business by product, service or at an organisation level.
MATERIALS AUDIT & HEALTH CHECK
Analyses what materials you have, how they are performing and any gaps.
TONE OF VOICE & HOUSE STYLE GUIDELINES
Captures your business, brand and values in writing to give your communications the right kind of impact.
EXTERNAL AGENCY SELECTION
Identifies suppliers for animation, video production, web and print design.
